You should respond to comments promptly, regardless of whether they are positive or negative. It is important to actively monitor all the reviews posted about your organisation. You can see the ratings for different areas, such as culture and values career opportunities compensation and benefits work/life balance and senior management.Įmployers can sign up for an employer account and depending on the type of access you have, you can respond to reviews, see who has been looking at your profile and advertise job vacancies. Members of the public can also find are salary reports, interview reviews and photos of the organisation’s offices. It is also possible for them to state whether they would recommend you to a friend and if they approve of the CEO. On Glassdoor, current employees or ex-employees can list the pros and cons of working for you, and they can offer their advice to management.
You don’t want to put prospective employees off or allow negative comments to cause a negative impression with customers. Bad reviews, on the other hand, can be very detrimental. Positive reviews can be great for employers as they can boost your profile, enhance your brand and act as a great promotional tool.
The increasing use of websites such as Glassdoor, where employees can post anonymous reviews about their employer, means that it can only take a quick internet search about your organisation to influence the opinion of a potential employee, or even a customer or supplier.
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